Pavilions 7.2 and 7.3 were dedicated to the proposed events and the supply chain of lingerie and beachwear, with numerous innovations of color trends and designs for next season. Le Salon International de la Lingerie is considered by buyers and industry experts to be the specific event where you have the opportunity to explore new ideas and innovations in order to create and renew the fashion industry that has fascinated the female world for centuries. This experience offers a great opportunity for all upcoming trends and emerging brands like ours, we were able to offer new ideas to those who want to expand their sales of intimate lingerie, ready wear, resort wear & day lingerie.
Our experience has been exhilarating, as a start-up the Demery Jayne Collection has made its experience positive in the kermises of women’s intimates that have been long-awaited by international buyers. The turnout at our stand was unexpectedly high. It allowed us to speak with many businesses in the sector and exchange ideas and opinions, but above all gather valuable feedback from customers. The product is fabulously attractive, the collection is of interest both for its unique and innovative design created by our seasoned designers and for the handmade finishes by the skilled hands of our seamstresses.
We are extremely satisfied with the compliments of the many interests people who were able to see the items in the collection also worn by our models. Our newsletter is now full of e-mails with new addresses to send our thanks and the look book with the prices and images of the campaigns carried out in Los Angeles, New York, Paris, and Florence.
A very positive aspect of the event was to have our selected designs showcased twice a day, an occasion in which we gathered several important customers, something that works, an experience certainly to be repeated.
Now for us, it’s time for marketing and maximum amplification of the brand, the marketing of Demery Jayne Collection presenting its Translusence SS 2020 line.